As the Australian audiology sector has progressed, vertical integration, particularly through ownership by overseas hearing aid companies, now dominates the landscape. This has created an environment of volume-driven, brand-centric pushing of specific hearing aid models into the marketplace. So what does this mean for the end user? Generally, there are two possible outcomes - premium hearing aids being offered at excessively high prices, or more recently, with multidisciplinary healthcare providers entering the fray, the market being saturated with cheap "junk branded" hearing aids - cheekily advertised as "fantastic deals".
So how does this tie into indepedents? Well, because independent aren't tied to hearing aid company ownership, you're far more likely to receive honest advice on hearing aids. Conversely, you're less likely to be sold a junk product, meaning a more enjoyable experience with hearing aid use.
Moreover, independent clinics, such as ours, don't typically don't adhere to sales targets or commission-based models. This means when you consult with an independent, you're far less likely to be "upsold" a hearing aid that you may not even require.
So whether it's Southern Hearing Excellence or another independent clinic, believe us when we say - choosing an independent hearing clinic is the smart way to go!