As the Australian audiology sector has evolved, vertical integration, mainly through overseas hearing aid companies, now dominates the landscape. This has fostered a volume-driven push of specific hearing aid models into the market.
So what does this mean for the end hearing aid user?
Well, there are generally two outcomes - premium hearing aids frequently being sold at excessively high prices, or more recently, with multidisciplinary healthcare providers entering, the market flooded with subpar-hearing aids. This is something the public is mostly unaware of.
So how does this tie into independent hearing clinics?
Since independent clinics aren't owned by hearing aid companies, you're much more likely to receive honest advice on hearing aids, while also reducing the risk of being upsold a hearing aid or over-charged. Conversely, you're far less likely to be sold a supbar-hearing aid. With significantly lower volume compared to chain clinics, and a focus on building personal relationships, it's challenging for local independents to sneakily sell subpar products. Something volume-based multidisciplinary chains have no issue with it.